Messaging Opt-In Policy

Effective April 2025

SimpleVox is committed to maintaining a messaging platform that is transparent, respectful, and compliant with industry standards — including the TCPA, CTIA, and 10DLC messaging requirements.

This Messaging Opt-In Policy outlines how consent must be obtained and honored when using SimpleVox for text messaging, including AI-generated content, appointment reminders, and customer communications.

Consent (Opt-In) Is Required Before Sending Messages

Before sending any SMS or MMS messages through SimpleVox, users must first obtain clear and verifiable consent from the recipient.

An opt-in is when a person knowingly agrees to receive messages for a specific purpose (e.g., appointment reminders, service updates). The opt-in must include:

What kind of messages they will receive (e.g., appointment confirmations, service reminders)
Why you are sending them (e.g., to coordinate a scheduled job or reply to a voicemail)
How they can opt-out at any time

Examples of acceptable opt-in methods include:

A web form where a customer enters their phone number and checks a box agreeing to receive text messages
A customer replying "YES" to an initial prompt sent via text
A signed service agreement that includes SMS consent
Verbal consent documented in your CRM (only for transactional messages)

Promotional or marketing messages require documented, written consent.

What You Must Document

To comply with 10DLC guidelines, you must retain records of consent for each message recipient. This includes:

Timestamp of when consent was given
Medium used (e.g., website, form, phone call, SMS keyword)
Exact language used to obtain consent
Purpose of the campaign (e.g., service coordination, marketing)
Consumer phone number
Identity of the individual (name, session ID, or customer record)
IP address (if collected during web opt-in)

Records must be kept for at least six (6) years.

Best Practice: Double Opt-In

While not required, SimpleVox recommends implementing a double opt-in process. After collecting the initial opt-in, send a confirmation message such as:

“Thanks for subscribing to updates from [Your Business Name]! Reply YES to confirm you want to receive texts. Msg & data rates may apply. Reply STOP to unsubscribe.”

This helps reduce delivery issues and protects your sender reputation.

Prohibited Messaging Without Consent

You may not send any of the following without documented opt-in:

Mass messages to contacts who have not explicitly consented
Marketing content (e.g., promotions, offers, upsells)
AI-generated messages unless they are part of a consented interaction

Honor Opt-Out Requests

Customers must be able to opt out at any time, through any reasonable means — such as replying with “STOP,” emailing your business, or completing a form on your website.

When a customer opts out:

You must stop sending messages to that number immediately
You must confirm their opt-out with a response such as: "You’ve been unsubscribed from [Business Name] texts. Reply START to resubscribe."

AI Messaging Considerations

When using SimpleVox's AI-powered greeting or message tools:

You must still obtain proper opt-in from the recipient
AI-generated content must reflect the intended purpose of the opt-in
You may not use AI to impersonate another person or entity

Bottom Line: Keep It Human. Keep It Legal.

SimpleVox is not a platform for mass messaging or campaign-style marketing. We're built for real conversations between real people. By following this policy, you help us preserve deliverability, avoid carrier violations, and protect your customers' trust.

For questions or support, contact us at support@simplevox.net